Does your case study support or refute the theory

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Question: Once you have completed your research on your case study, reflect on the following points: Why is your case study a good example of digitisation? Have the characteristics of the market that your case study exists in changed with the shift from a traditional to digital market? Use concepts presented in the lesson in this unit, such as switching costs, creative destruction, and multi-homing to support your answer. You may also want to draw on your own knowledge and research to further expand on this question. Does your case study support or refute the theory presented in the lesson in this unit? For example, does the digital market have lower barriers to entry, as would be expected based on the theory outlined in the notes?

Reference no: EM133617705

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