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Does the video game console industry have any opportunity

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Reference no: EM131184132

Case Analysis: Video Game Console Industry in 2012

Read the case, "Video Game Console Industry in 2012" on page 602-612 and address the following questions:

Consider an opportunity for a new video game company entering into the market, Provide the following analysis for the new company looking to compete:

1. Does the Video Game Console Industry have any opportunity for new entrants?

2. Identify Video Game Console Industry performance surrounding these key issues:

  • Expansion Opportunities
  • Operating efficiency
  • Growth strategy
  • Customer retention
  • Cultural Considerations
  • Overall Sales
  • Competition

3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:

  • Annual Report
  • SEC Form 10-K
  • Annual Shareholders Proxy Statement
  • Competitive/Industry Information

4. Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.

5. Would you invest in a new video game startup company entering under the identified market conditions?  Please explain why or why not.

Reference no: EM131184132

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