Does crm put more emphasis on current or potential customers

Assignment Help Management Theories

Reference no: EM131385189

1. Define customer relationship management. What is meant by the statement "CRM is primarily a mind-set"?

2. Does CRM put more emphasis on current or potential customers? Why?

3. What are the two essential building blocks of a successful CRM program? What "materials" are used to construct these building blocks?

Reference no: EM131385189

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