Reference no: EM134011153
Case Study 6
From the moment when he was appointed as interim CEO, Steve Jobs started implementing changes. In 1998 Apple launched iMac which won the market and step by step the situation in the company started to improve. In 2000 Jobs became a permanent CEO and under Jobs leadership Apple was changed into an innovation machine.
Apple developed and marketed many innovative products and services. for example: iPhone, iPod, iPad, iMac, iWatch, AppStore and iTunes shaped the market and pushed people to queue for hours in front of Apple stores on release day. Apple Stores they revolutionized street shops as well and Innovative, new, fresh shopping experience with Apple boosted sales. Once Apple focused on innovative products they did not forget about finances. Jobs implemented tools and controls to keep costs under control. these innovations had a massive impact on business profitability.
Jobs knew that this is what shareholders were looking for. In 2005 Apple net income was USD 1.3 billion. In 2007, when the first iPhone was launched, net income achieved USD 3.5 billion. From that moment if going north. In 2018 Apple's net profit achieved his highest, USD 59.5 billions. The value of the company reached USD 1.4 trillion and made Apple to most valued company in the world.
1. Do leaders need to be creative?
2. Does creativity make a leader more effective or does it enable them to make connections that others may not see?
3. Is creativity about making connections and thinking out of the box?
4. Do constraints drive people to be creative?
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