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Distinguish between promotion and the promotional mix

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Reference no: EM133872451

Questions:

1. Distinguish between promotion and the promotional mix.

2. Explain the four main elements of the promotional mix.

3. What are the advantages and disadvantages of advertising?

4. In what situations does advertising typically work best?

5. What are the advantages and disadvantages of personal selling?

6. What are the advantages and disadvantages of publicity?

7. What are the advantages and disadvantages of sales promotion?

8. What is sponsorship?

9. What is guerrilla marketing?

10. Why is the promotional mix important?

11. Explain two product considerations that can affect the choice of a promotional mix.

12. How do customers affect a business's promotional mix?

13. Explain how channels of distribution can affect the promotional mix.

14. Describe three company considerations that affect the mix of promotional elements.

Reference no: EM133872451

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