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Describe the business value of using social media platforms

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Describe the business value of using social media platforms such as: Facebook, Instagram, X, Snapchat, Pinterest, LinkedIn, YouTube, and/or TikTok? Identify a social media marketing campaign for this week's discussion (new campaign each week) and answer the following questions:

  • What was the campaign, and how was it successful?
  • What message is the advertiser trying to convey?
  • Who is its target audience?
  • Does the ad include a call to action?
  • What social network(s) did the campaign utilize?
  • Why was social media essential for this campaign?
  • Which social media network could the company add to this campaign? Why?

Reference no: EM133872452

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