Describe six steps in the product positioning process

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Reference no: EM133872447

QUESTION: Based on the market segmentation principles, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation. You will receive 7 marks for explaining each variable of micro-segmentation in your own words). Give your answer in a paragraph format 1.2 Based on the product positioning process of the textbook.

Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process). Indicate how Lungilicious should practically apply the steps in the product positioning process to distinguish itself in the market (You will receive 6 marks for the practical application). Give your answer in a paragraph format.

Reference no: EM133872447

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