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Discussion assignment of marketing management

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Reference no: EM131009150

Discussion Assignment of Marketing Management .

1. 'Range Brand Strategy' offers one brand name - through a single promise - for a range of products belonging to the same area of competence. Identify at least four brand names from your local market that are in accordance with 'Range Brand Strategy' and briefly explain how these brands are following this strategy.

2. What are pros and cons of 'Range Brand Strategy'?

(4+6)

Reference no: EM131009150

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