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Describe personal selling. Personal selling is direct communication between a sales representative and one or more prospective buyers in an attempt to influence each other in a purchase situation. Broadly speaking, all businesspeople use personal selling to promote themselves and their ideas. Personal selling offers several advantages over other forms of promotion. Personal selling allows salespeople to thoroughly explain and demonstrate a product. Salespeople have the flexibility to tailor a sales proposal to the needs and preferences of individual customers. Personal selling is more efficient than other forms of promotion because salespeople target qualified prospects and avoid wasting efforts on unlikely buyers. Personal selling affords greater managerial control over promotion costs.
Finally, personal selling is the most effective method of closing a sale and producing satisfied customers.
1. Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?
2. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
Which of the following is NOT true regarding meetings? a) A written agenda should be distributed in advance of the meeting. b) The agenda should announce pre-set starting and stopping times. c) It is appropriate to be flexible and extend a meeting's ..
Was the sample size adequate?
If you were a project manager, would you want this individual as part of your project team? What will you do to get him? How should an organization cope with this situation?
Develop a project proposal for planting 1000 almond and pomegranate seeds over five years in 1 hectare of land.
What is the learning curve rate, based on this information? - Using an 85% learning curve rate and the above times, estimate the length of time the clerk will take to complete the 48th reports.
evaluation form after project termination for effectiveness of the project manager.design an evaluation form to be used
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What do you advise Burt about all agency and contract issues, about possible lawsuits and whether he can recover his deposit and why? Discuss, as part of your analysis, the 3 claims above that Burt believes are valid.
The size of the budget provides good flexibility for a wide scope of activity. You should indicate how this budget would be spent - an overall PR strategy and action plan for your prioritised stakeholder group, including creativity in suggesting PR..
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Compute the division's current ROI, the ROI of the project, and determine if Oakley Co. should accept this project based on the above data.
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