Discuss the privacy and security issues associated

Assignment Help Management Theories

Reference no: EM133246759

Read the attached article and answer the following questions in report format:

Discuss the factors that drove Harrah's customer relationship strategy.
Discuss whether Harrah's business and IT strategies were aligned, and what factors contributed to or detracted from achieving alignment.
Discuss the integration between Harrah's patron database and the marketing workbench.
Give examples of how Harrah's has implemented closed loop marketing.
Does Harrah's have a sustainable competitive advantage? Can other companies duplicate what Harrah's has done? Discuss.
Discuss the privacy and security issues associated with what Harrah's is doing. Are there concerns and how can Harrah's address them?

Reference no: EM133246759

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