2-3 scholarly sources. Some sources lack relevance or authority but are still appropriate for the task. Adequate understanding. The research could be incorporated with the main text more consistently. 3-4 scholarly sources. Sources are mostly well-chosen, authoritative and appropriate for the task. Good understanding. The research is integrated with the main text. 4-5 scholarly sources. Sources are well-chosen, authoritative and are appropriate for the task. Excellent understanding. The research is very well integrated with the main text. In-text citations and Reference list APA formatted More than 5 errors. 4-5 errors. 2-3 errors. 1 error. No errors. Weighting 5%

Tidy presentation. Mostly clear writing but at times long winded. Writing style lacks consideration. Few issues around grammar. Less than 5 spelling errors. Professional presentation. Clear writing mainly to the point. Considered writing style. Excellent grammar with only minor oversights. Less than 3 spelling errors. Polished presentation. Clear and concise writing. Mature and appropriate writing style. Excellent grammar, correct in all aspects. No spelling errors. Research Weighting 10% No authoritative sources, no evidence of research or not relevant for the task. Very limited understanding. The research has not been linked to the main text. Less than 2 authoritative sources or sources are not relevant for the task. Limited understanding. Little evidence of meaningful integration of the research with the main text.

Organisation / logic Weighting 5% No flow. No argument. Poorly organised and difficult to read. Does not flow logically from one part to another. The argument is not clear. Writing Weighting 5% No consideration for presentation. Muddled writing that is very difficult to follow. Numerous grammatical errors. Multiple spelling errors. Acceptable presentation. Long winded and some clear writing presentation. Some grammatical errors. Multiple spelling errors. Generally well organised although the flow of the argument is not always logical. Argument is clear and mostly sound. Coherently organised and logical formation of sound argument. Exceptionally well structured. Logic is easy to follow. Arguments are sound and convincing.

Marketing Communications Process is explained showing basic understanding. Understanding of the concept of ‘noise’ and its effect is shown and evaluation of strategies to overcome it relating to Case Marketing Communications Process is explained showing good understanding of the elements of the process. Good level of understanding is shown by comprehensive analysis of the ‘noise’ effect and evaluation of strategies to Marketing Communications Process is detailed showing exceptional understanding of the elements of the process. Extremely high level of understanding is shown by exceptional analysis of the ‘noise’ effect and evaluation of strategies to overcome it relating to Case Study.

Marketing communicati ons process Weighting 15% Clear evidence of lack of understanding, fails to explain Process. Lack of knowledge of ‘noise’ concept and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of Marketing Communications Process. Little comprehension of the concept of ‘noise’ and its effect is shown. Incomplete and weak examples.

Purpose of objective is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Purpose of objective is very clearly stated and linked to Case Study. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Countering competitors Weighting 12% Clear evidence of lack of understanding, fails to identify purpose of objectives. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of objectives and their purpose. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Purpose of objective is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

Purpose of objective is very clearly stated and linked to Case Study. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Activating customers Weighting 12% Clear evidence of lack of understanding, fails to identify purpose of objectives. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of objectives and their purpose. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Purpose of objective is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding. Purpose of objective is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study.

Stimulating demand Weighting 12% Clear evidence of lack of understanding, fails to identify purpose of objectives. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of objectives and their purpose. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Purpose of objective is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding. Purpose of objective is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional Purpose of objective is very clearly stated and linked to Case Study. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of

Purpose of objective is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Purpose of objective is very clearly stated and linked to Case Study. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Increasing awareness Weighting 12% Clear evidence of lack of understanding, fails to identify purpose of objectives. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of objectives and their purpose. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Purpose of objective is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

B (65-79) A (80-100) Purpose of objective is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Purpose of objective is very clearly stated and linked to Case Study. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Criteria E (0-39) D (40-49) C (50-64) Providing Information Weighting 12% Clear evidence of lack of understanding, fails to identify purpose of objectives. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of objectives and their purpose. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Purpose of objective is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

Make sure you reference all of your sources using the correct APA referencing conventions. Make sure you read the Marking Schedule below carefully before embarking on the assignment. It will give you clear idea of what we are looking for in the submission.

Activity Title: Assignment 1 Paper Number and Title: MGT104 Intro to Applied Marketing Level 5, 15 credits, Version 1 Assessed Learning Outcome: 1 Discuss the role of promotion in marketing Conditions: This is a compulsory assignment. It must be submitted and makes up 18% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals, the internet or textbooks must be referenced following the latest APA referencing guidelines.