Discuss the importance of maintaining consistent branding

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Reference no: EM133499800

Case Scenario

You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there's already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.

INSTRUCTIONS

Question 1: Write a 2-page memo with section headers to your boss that does the following:

Question 2: DESCRIBE THE NEW BRANDING STRATEGY FOR THE SMART FOODS.
Justify the importance of using your selected branding strategy.

Question 3: Give 2 advantages and 2 disadvantages of using the selected strategy.

Discuss the importance of maintaining consistent branding strategies for Smart Foods.
Discuss how this new branding strategy meets the marketing goals for Truly Foods.

Reference no: EM133499800

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