Reference no: EM132685122

Introduction: Marco would like a crisis communication plan to begin with a solid introduction that helps my colleagues understand the importance of having a plan in place. The plan makes some of your colleagues feel nervous that they are doing something wrong because they do not understand why a plan is being made before a crisis has occurred. In your introduction, be sure to include the following:

An explanation as to the value of a crisis communication plan

An overview of what will be included in your plan and a brief statement as to why each section is important

Audiences and Stakeholders: It is important for Pasta Amore to be prepared to respond to any audience and stakeholder questions and concerns. List some of the primary questions and concerns that may be asked by customers, employees, and the community. While other stakeholders may exist, focus on these three groups for the purposes of your crisis communication plan.

One method of creating questions is to put yourself in the shoes of the stakeholders. For example, if you were a customer of Pasta Amore and heard about a salmonella outbreak, what are some of the questions that you might ask?

Messages: Next, create messages for each of the three aforementioned audiences. Be sure that your messages are clear, direct, and honest and provide valuable answers to the potential questions that you posed in the previous section. Your messages should include the following:
A brief description of the type of message response (email, letter, social media message, etc.)

The full text that will be included in the message content
Command Centers: Establishing command centers and a chain of command is important in a crisis situation. In your plan, be sure to do the following:

Explain why it is important for Pasta Amore to set up a command center and chain of command during a crisis situation

Propose one option for Pasta Amore to establish a command center and chain of command. Consider who should be in command (an owner, a communications director, a partner, etc.) as well as a possible alternative meeting site if the restaurant were unavailable (for instance, if the health department shut it down).

Risks: With any crisis, there are inherent risks. Include a section that discusses risks that Pasta Amore should consider while planning for a crisis such as a salmonella outbreak. Answer the following questions:

What are possible negative outcomes if Pasta Amore does not respond promptly and accurately? Discuss at least two.

What are possible negative outcomes even if Pasta Amore does respond promptly and accurately? Discuss at least two.

Conclusion: Finally, wrap up your crisis communication plan with a conclusion. In your conclusion, include the following:

Discuss how to use this crisis communication plan in application to other scenarios. Consider this question: How can having a specific plan help mitigate future risks and unforeseen circumstances?

Explain any ethical and legal considerations that should be taken into account with this and future crisis communication plans at Pasta Amore. For instance, should a lawyer be consulted? Are there company values to take into account when communicating messages and making decisions in a crisis? Is there ever a time when information should be withheld?

will create a crisis communication plan with an introduction and conclusion for Pasta Amore to prepare for the possibility of transmitting a foodborne illness to its diners.