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Discuss critically the benefits and possible problems

Assignment Help Management Theories
Reference no: EM133603907

Question: Focus groups interviews are not undertaken for the sake of efficiency - it's not just a way to get a lot of interviews done at once (Horne 2018:22).

· What is a focus-group interview and how is it conducted?

· To illustrate some of the points, discuss an example you have developed yourself by including the following:

o Briefly describe an issue you want to investigate.

o Formulate at most five interview questions.

· Discuss critically the benefits and possible problems related to focus group interviews.

Reference no: EM133603907

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