Discuss any two brands from two different industries

Assignment Help Marketing Management
Reference no: EM131034397

Choose one of the topics below:

1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.

2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.

3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture
- Pharmaceutical
- Baby products
- Health and fitness
- Health drinks

4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.

Reference no: EM131034397

Questions Cloud

Whats the difference between a project risk and an issue : What would be your response if a team member came to you with one or more of the following questions - Why do we have to do all of this project documentation ahead of the real work?
What were the merits of murphys position in the case : What were the merits of Murphy's position in this case? Was the State liable for delays resulting from the adverse weather as contended by the contractor in this case?
Manage a large part of the project management process : you will be looking at some software that claims to be able to manage a large part of the project management process: the Celoxis project management and project portfolio management software.
Describing emotional response to a particular piece of music : Describing your emotional response to a particular piece of music, a response to a video you have watched about some world music topic or a brief essay in response to one of the readings.
Discuss any two brands from two different industries : Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of th..
How did the song enhance or hinder the story : Did the plot make sense? Was it engaging or disjointed? Was it too long, or not long enough? Did it hold your attention? How? If you are familiar with the original source material, what do you think of the adaptation? Do not give a full plot summa..
Demonstrating your understanding of how cultural beliefs : Prepare a 3-4 page double-spaced paper demonstrating your understanding of how cultural beliefs, values, norms and practices influence communication of one of the countries or areas outside of the U.S. you choose.Include an additional full page ab..
Determine the required work input for this compression : If the compression process is isentropic, determine the required work input for this compression process, in kJ/kg of mixture.
Windows server 2008 and windows server 2012 : Most significant difference between Windows Server 2008 and Windows Server 2012?

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Write a paper on market ethics

the source from NY time. and write only 100-200 words. The topic should be related to Market ethics

  Explain electronic communication tools

Explain electronic communication tools, Supply chain management and customer relationship management etc

  Identify and describe a case in which an employers

library research assignmentuse the library and other web resources to complete the followingidentify and describe a

  Explain and identify the legal and ethical and regulatory

Explain and Identify the legal and ethical and regulatory issues faced by healthcare providers on their eCommerce sites

  Defend your answer with a detailed evaluation

Identify a physical product from around your home or workplace and a service provider which you use at your home or workplace. Navigate to the threaded discussion below and respond to the following:Explain the differences in marketing of the service ..

  Explain market segmentation and pricing that would help

Write a 2 page paper stating your USP - unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page

  Important information about ethics in marketing

Explain your experiences or observations with ethical issues in marketing strategy by determining the issues in consumer protection and evaluating the ethical issues in a marketing strategy.

  Exploring interests to identify research problems

Exploring Interests to Identify Research Problems

  Explain online security measures

Explain Online security measures and How secure are online transactions and Please provide examples

  Presentation marketing the new servpro app

We are doing a group paper and presentation marketing the new Servpro app that enables customers to submit a claim immediately. My part is the target market strategy, the marketing mix(product, promotion, price)

  Explain marketing - scales and secondary data and demand

Explain Marketing - Scales and Secondary Data and Demand and How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts

  An effective internal marketing programme to an organisation

Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd