1. Use standard document formats and structures. 2. Word process the documents. 3. Use 12 point Arial or Times New Roman script. 4. Provide a list of references and use the Harvard referencing system. 5. Complete the title page and sign the statement of authenticity. 6. Upload the entire assignment in MS word format only on Turnitin. 7. Staple only once to keep the pages of your work together. 8. Late submission, late work will only be marked on the next occasion the unit is taught. 9. Submit the work along with the Turnitin report to the respective assessors in their offices. 10. Collect the assignment submission form duly signed by the assessor and the learner.

D2: Take responsibility for managing and organising activities The importance of interdependence has been recognized and achieved. To achieve D2 you need to establish the interdependence between various product categories and distribution strategies and the role of channels of distribution. To achieve D2 you need to establish the interdependence between firms goals and market conditions. Student needs to explain the methods of setting prices and the various pricing strategies in detail with suitable example D3: Demonstrate convergent /lateral / creative thinking Ideas have been generated and decisions taken. To achieve D3 ideas about the Promotional strategies need to be generated and the decision needs to be arrived based on integrating promotional mix elements for the target audience. To achieve D3, you need to generate ideas about marketing the furniture products innovatively and creatively and thinking effectively within this context. To achieve D3, you need to generate ideas about marketing activities for perfume products innovatively and creatively for international and domestic markets and thinking effectively in unfamiliar contexts of international markets.

M3: Present and communicate appropriate findings The appropriate structure and approach has been used . To achieve M3 you will present the Marketing plan designing the marketing mix elements for an FMCG product for the two consumer markets mentioned above using appropriate structure and approach. To achieve M3 you will present all the issues which differentiate between marketing to individual consumers and Business consumers in detail and with appropriate structure and approach. To achieve M3 you will present all the issues which differentiate between domestic marketing and international marketing to in detail and with appropriate structure and approach. D1: Use critical reflection to evaluate own work and justify valid conclusions Use critical reflection to evaluate own work and justify valid conclusions. To achieve D1 New product development with a suitable example should be discussed focussing on sustaining competitive advantage. Conclusions have been arrived at through synthesis of ideas and have been justified.

M2: Select / design and apply appropriate methods / techniques A range of sources of information has been used, relevant theories and techniques have been applied To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information while discussing the concepts of place element of marketing mix. Students should explore all the distribution strategies and explain it using different product examples. To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information for the above chosen product. Your answer should explore the different promotional mix elements with a suitable product. To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information while discussing the concepts of price element of marketing mix. Students should explore pricing objectives and how prices are set.

M1: Identify and apply strategies to find appropriate solutions An effective approach to study and research is applied To achieve M1 you will take an effective approach towards new product development and justify the strategies adopted for gaining competitive advantage and sustaining it To achieve M1 you will need to make effective judgement regarding the choice of an established Hotel and analyse how these elements are important in marketing its products and services.