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Question: 1. One requirement for effective advertising is the ability to break through competitive clutter. Explain what this means, and provide several examples of advertising methods that successfully accomplish this.
2. Select a magazine or newspaper advertisement, and apply the MECCAS model to interpret the ad. In other words, describe what you consider to be the ad's value orientation, its leverage point, and so on.
3. Explain the differences between the USP and brand image creative styles, and indicate the specific conditions under which each is more likely to be used. Provide one illustration of each creative style, using examples other than those used in the text.
You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database.
Tazo makes a blend of exotic green teas, spearmint, and rare herbs into a tea called Zen. Using the PSSP hierarchy of needs, explain which need(s) are being fulfilled by this tea.
Who is their target market (think about demographic, cultural, and social factors)? What are some of the differences in the companies' target market?
packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can
Identify an example you see as neuromarketing. How can neuromarketing be used in the financial management of Axetem? Take a pro or con position about the controversy about neuromarketing.
1.when searching for a supplier which of the following provides the broadest reach of possible suppliers in todays
Explain The Electronic medical records and Is credit card information saved on file favorite online store
Explain your product and the culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.
Describe the types of stereotyping that can occur in sales/marketing analysis. What preventative steps can a business take to prevent automatic marketing.
Newspaper ads for Blue Haven Pools offer discounted prices during October and discounted cleaning supplies for hot tubs in March, are examples of which of the following uses of promotion?
Give an example of your favorite company that addresses community needs, and specify the main reasons the company's actions and CSR programs are important to you
Visit the Market Potential Index for Emerging Markets page at GlobalEdge Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions.
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