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Question: 1. When discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that in many respects the USP style is the optimum creative technique. Explain whether you agree or disagree with this assertion.
2. Several examples of brand image advertisements were offered in the chapter. Identify two additional examples of advertisements that appear to be using the brand image, or transformational, creative style.
Explain how quality control can be used as a marketing tool in Ping's case.- Why might quality control affect the amount of financing that is needed?
Summarizes your background and what makes you unique in a 1-paragraph elevator pitch, Identifies 3 to 4 companies you want to work for, and an explanation as to why
Explain E-Business, Social Networks, Advertising and Why have advertising networks become controversial
What geographic location should be a target for global expansion? What background information can you provide to support this decision? How will this decision support the overall goal of growth and expansion?
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel.
As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?
Based on the sales history, calculate the MAD and tracking signal for December 2008. What do these measures reveal about the accuracy of the forecast? Should you be concerned? Calculate a six month moving average forecast for January 2009.
Visit www.humansociety.org, review their official social networks & through those social networks promote the cause in your own way - use professional vocabulary that promotes & supports the cause.
What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated.
Marketing professionals have the answers to questions and will have a much better chance of creating, communicating about, and delivering value-added. Explain this statement in regards to marketing.
the process of interpreting a sender's message into thought. Instantaneous feedback on how effective a marketing communication method is will most likely be possible
Explain the concept of positioning. How do marketers typically use perceptual maps to develop effective positioning strategies? Illustrate your answer by describing how you plan on positioning your product
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