Reference no: EM131446030
Make sure to reference sources including your textbook. Each question worth 25 points for a total of 100. Test Is worth 30% of your overall final course grade.
#1 Write 1 page essay that discusses the message statement that WOU distributes by analyzing:
a) A brochure from the admissions office about WOU. Are different appeals addressed to first-year
students, transfers, graduate students, non-traditional students? What are the appeals? (Make sure
to identify and describe the admission materials you use).
b) What message is apparent in the brochure? (Make sure to identify and describe).
c) Compare the message statements in the admission materials with a public relation news release found on line,
Do you perceive any inconsistencies?
#2 Write a news release on a current WOU campus event.
#3 Discuss in detail the similarities and differences between a backgrounder and a position paper. Consider addressing:
a) Backgrounder guidelines: research, writing, background, situation, implications, documentation
b) Position papers: issue, background, position, both sides, public, recommendations
c) Both: format, special uses
#4 Write an essay that compares and contrasts advertising, publicity, and public relations. Consider addressing:
a) Media time and space
b) Publics responsibility
c) Message development
d) Controlled media and uncontrolled media
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Two investment accounts
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What are the kinds of errors
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Describe the digidoc3 algorithm
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Worthwhile investment
: The yearly cash flows of an investment are −1,000, −1,200, 800, 900, 800. Is this a worthwhile investment for someone who can both borrow and save money at the yearly interest rate of 6%?
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Differences between a backgrounder and a position paper
: Write a news release on a current WOU campus event - Discuss in detail the similarities and differences between a backgrounder and a position paper.
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Based on the underlying logic
: Customers 1 and 2 have been with a company for 12 months. Customer 1 has made 4 purchases and customer 2 has made 2 purchases. Each customer’s last purchase was at the end of month 8. Which customer is most likely to still be active (give the probabi..
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Investments have an average annual return
: Stacey would like to have? $1 million available to her at retirement. Her investments have an average annual return of 12?%. If she makes contributions of ?$180 per? month, will she reach her goal when she retires in 26 ?years? The amount Stacy has a..
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Wider the probability distribution of expected future return
: The wider the probability distribution of expected future returns, the smaller the risk of a given investment as measured by the standard deviation. A tighter probability distribution is consistent with an investment with low risk.
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