Developing profitable customer relationships

Assignment Help Management Theories

Reference no: EM131175439 , Length: word count:2000

Assessment - Essay

Assessment Description

It is said that understanding customer needs is an important first step in developing profitable customer relationships, but that is not enough. To achieve competitive advantage, organizations must use this understanding to design product /service offers that deliver more value than the offers of competitors. Discuss the comment above in relation to an online business.

Major essay requirements:

An essay format: Information and advice on essay writing and other scholarly skills can be found on the MyKBS portal.
A thorough research and review of the contemporary literature on the topic area.
A range of references that should demonstrate breadth and depth of research.
Industry and/or organisational examples to be incorporated into the essay as illustrative evidence.
An original argument to be built through the use of critical thinking.
Critical evaluation in the essay's conclusions.
Appropriate and accurate use of the Harvard referencing system.

You must use a minimum of 8 references. These must be authoritative and comprise of:

At least 3 academic articles/papers.
Up to 2 text books (including the prescribed text).
Up to 3 other authoritative sources of your choice. E.g. quality newspaper or professional journal, government or NGO website. Please avoid the use of corporate websites as these tend to be promotional and not authoritative.

Reference no: EM131175439

Questions Cloud

Discuss incidence rates and causes for each disorder : Describe one neurodevelopmental disorder and one neurocognitive disorder. Discuss behavioral criteria for each disorder. Discuss incidence rates and causes for each disorder.

What interests you about the healthcare system you selected : What interests you about the healthcare system you selected? What legal implications may affect the marketing initiatives of this healthcare system?

Discuss the top three successful healthcare marketing tools : Discuss top three successful healthcare marketing tools. In your opinion, what makes them successful? Discuss top three least successful healthcare marketing tools. In your opinion, what makes them unsuccessful?

What circumstances could king justify omitting confirmation : Under what circumstances could King justify omitting the confirmation of Cycle's accounts receivable? In designing confirmation request, what factors are likely to affect King's assessment of the reliability of confirmations that King sends?

Developing profitable customer relationships : It is said that understanding customer needs is an important first step in developing profitable customer relationships, but that is not enough

What was the means and variance for each variable : Describe the sample you will use. Sample size will be 30 for each group, which will be provided in your data set. Explain what type of sampling you selected. You may create your own data set if you want, as it is only hypothetical-you do not need ..

Explain in details about activities of substructure : Explain in details about activities of substructure and time taken or duration of each activities

Design a suitable spreadsheet-based application : Consider the task, and the capabilities of Excel. Design a suitable spreadsheet-based application that addresses the requirements

How can a company use ecrm : How can a company/businesses use eCRM (Multi channeling interaction 1 in eSC coordination to compete in this Environment ?

User Account

All Pages