Solution-Developing carbon-neutral fuels from seawater

Developing carbon-neutral fuels from seawater

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Reference no: EM133508619

Based on the Article X: The Foghorn Decision by ROBERT S. HUCKMAN KARIM R. LAKHANI KYLE R. MYERS

The case looks into Foghorn, a project focused on developing carbon-neutral fuels from seawater. As you read and ponder on the case, I would like you to think about the following topics:

1. What are the barriers that Foghorn is facing?

2. How would you qualify X's approach to R&D vs. more conventional ones?

3. What were the criteria for killing a project? Do you agree with that approach?

4. How did X implement "fast failing"?

5. Should they kill Foghorn or not? Why? What criteria or rationale can you provide?

6. Can you think of examples of failed projects in companies, and how they've applied that learning from failure to make improvements? Please be specific.

Reference no: EM133508619

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Developing carbon-neutral fuels from seawater

Reference no: EM133508619

Reference no: EM133508619

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