Reference no: EM131285248
The purpose of given miniproject is to familiarize you with marketing research techniques and to help you apply these techniques to managerial decision making.
1. With a group of three other students in your class, select a small retail business or fast-food restaurant to use as a "client" for your project. (Be sure to get the manager's permission before conducting your research.) Then choose a topic from among the following possibilities to develop a study problem:
• Employee-customer interactions
• The busiest periods of customer activity
• Customer perceptions of service
• Customer likes and dislikes about offerings
• Customer likes and dislikes about the environment in the place of business
• The benefits customers perceive to be important
• The age groups that frequent the place of business
• The buying habits of a particular age group
• How customer complaints are handled
2. Develop a plan for the research.
a. Define the problem as you will study it.
b. Choose the type of research you will use.
c. Select the techniques you will use to gather data.
d. Develop the mode and format for data collection.
3. Conduct the research.
4. Write a report (or develop a class presentation) that includes four parts:
a. Introduction: a brief overview of the business and the problem studied
b. Methods: the type of research used, the techniques used to gather data (and why they were chosen), the instruments and procedures used, the number of respondents, duration of the study, and other details that would allow someone to replicate your study
c. Results: a compilation of the results (perhaps in table form) and the conclusions drawn
d. Recommendations: a list of recommendations for actions management might take based on the conclusions drawn from the study.
|
Calculate the final temperature and heat loss
: If the products of combustion are cooled until the water vapour is just about to condense, calculate the final temperature, pressure and heat loss per kmol of original mixture.
|
|
Determine the equation for the impulse response
: Evaluate the response for a suitable length of time so that the response reaches steady state. Then, determine the magnitude and phase of the output v0 (t) , and compare to the magnitude and phase of your Bode plots at frequency 5,500 rad/sec.
|
|
What songs cause radio listeners to change stations
: One unobtrusive measure mentioned in this chapter involved going through consumers' or competitors' garbage. Do you think marketers should have the right to do this? Is it ethical?
|
|
Create a post that shares
: Think about a supervisor you respected greatly, and create a post that shares which base(s) of power you saw operating in him or her. Was there a "down" side to the power he or she displayed? Which two bases of power do you think might be most imp..
|
|
Develop the mode and format for data collection
: Develop a plan for the research.- Select the techniques you will use to gather data.- Develop the mode and format for data collection.- Conduct the research.
|
|
Calculate the maximum temperature and pressure reached
: If the combustion process is an adiabatic one at constant volume, calculate the maximum temperature and pressure reached.
|
|
Create an allowance for doubtful accounts
: Why do companies need to create an allowance for doubtful accounts? Further, consider the following statement: "The income statement approach used to estimate bad debts is based on Accounts Receivable on the Balance Sheet." Do you agree or disagree w..
|
|
Taxpayers in regards to certain itemized deductions
: Give details about Temporary Exemptions for taxpayers in regards to certain itemized deductions. How are certain itemized deductions are limited? Identify special rules and the deductions they pertain to.
|
|
Describe the population of the area in terms of age
: Describe the population of the area in terms of age, income, education, ethnic background, marital status, occupation, and housing.
|