Reference no: EM133189599
Question 1: This activity requires you to develop a social media strategy for execution over a three-month period. Follow the below guidelines to develop a social media strategy for execution over a 3-month period:
a) The social media strategy should address social media content creation, customer service and engagement
b) Develop social media action plan including resource needs and timelines for at least four key actions
c) Create a social media calendar using Google Sheets or other platform that documents planned social media activity in accordance with the marketing strategy and promotional activities. Take a screenshot of the calendar prepared in Google sheets and document it in the strategy.
d) Define key performance indicators (KPIs) and evaluation criteria for determining the success of social media activity and document this in the strategy.
e) Develop two (2) methods for monitoring and analyzing social media engagement, activity, and reach. Explain each method and document these in the media strategy.
f) Develop the first version of the Social media strategy, and draft the document. The strategy must align with organizational objectives and customer service standards and organizational and business aspirations. Review the following requirements and design and develop a social media strategy.
- Target audience for the social media strategy and establish the communication method and style
- Purpose and requirements of the document
- Organizational policies and procedures for social media use including a Style Guide of the Organization.
- Select a template from available Templates on MS Word document, plan draft and finalize the social media strategy, the document
- All information available for social media content development, should address customer service and engagement and;
1. Social media action plan including key actions, responsibilities, resourcing requirement and periods and timeframes
2. Calendar of activities
3. Key performance indicators and evaluation criteria
4. Content strategy
5. Engagement strategy, activities and tracking
Question 2: This activity requires you to monitor and review social media data to analyze social media performance and recommend improvements and identify any gaps missed and collect extra data as necessary.