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Question: The General Manager of Marketing from Bounce Fitness Head Office has decided that all fitness centre locations will run an Open Day event to attract new customers and engage existing members. The event aims to showcase the gym facilities, offer free fitness classes, and provide information about their services. To ensure the success of this event, Bounce Fitness requires a comprehensive communication plan. You work at the fitness centre located in Cairns. You are the Assistant Manager. Your primary responsibility for this project is to ensure all communication objectives for the Open Day are met. To assist with this, your manager has requested that you develop a communication plan. To create your communication plan, work activities - develop target audience profile, a. message, what needs to be communicated? b. assign roles, who is responsible for the activity and communication? c. audience, who will they communicate to? d. communication method, how will the message be sent? Get Assignment Help from trusted tutors.
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