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As an account executive for an advertising agency, you have been assigned to a new client, a company that has developed a new energy soft drink. As you begin development of the creative strategy, you are considering different types of ad execution formats and tonality:
a. Comparative advertising
b. A fear appeal
c. A celebrity endorsement
d. A slice-of-life ad
e. Sex appeal
f. Humor Outline the strengths and weaknesses of using each of these appeals for advertising the new soft drink.
Using your recommendations, develop an outline for a TV commercial for the new product. Develop a report of your recommendations.
Evaluation of the selected alternative. After a time, we go back and evaluate. Is the problem truly solved or have we just taken care of a symptom?
conflict managementchannels of communicationgive three examples of behaviors that indicate the existence of conflict
what it means to take a business systems view of a project.what does it mean to take a systems view of a project?why or
What are the benefits and disadvantages to domestic industries in the long run? To international customers? Who would benefit and who would lose if all price subsidies were eliminated?
What are the quality metrics you propose to monitor and what are the control methods you plan to use in your project?
The communications mix is potentially made up of many things and is constantly mutating. Choose two contrasting product categories and highlight the likely communications mix differences when launching a product within each category.
Benefits of Project Planning and Project Management - Prepare a 20-minute presentation that you will give to your manager and the project sponsors.
Using the -law described in Table, plot the output signal-to-noise ratio as a function of the input signal-to-noise ratio, both ratios being expressed in decibels.
When managing project trade-offs it is important to understand the root cause of the conflict and why the need for trade-offs exists.
Describe a situation in which a project manager would choose PERT for her project.
After reviewing the Project Management Institute's (PMI) Code of Conduct, specify which potential violation exists. As the team leader, describe how you expect Shawn to proceed regarding this issue. Explain what action you would recommend to Shawn's ..
Important information about Project managers - how project managers would accomplish this to add to my paper to make it complete.
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