Reference no: EM133767276

Assessment Description

This is a Collaborative Learning Community (CLC) assignment.

Throughout this course, you will work in a CLC group on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.
Go to the Strategy Club website and review the "Sample Strategic Plan for Sanderson Farms" (2020), and "Juniper Networks" (2020) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.

To complete the assignment deliverable, you will be following the directions and steps listed below. These steps are provided to assist you in delivering appropriately complete work.
Note: Be sure that the matrices are completed by the 5th day of the topic, so that you have time to complete your individual analysis of the matrices.
Complete the following three parts with your CLC group:

Part I: Marketing Expenses Versus Rival Firms
Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:

Step 1: Go to the Investor Relations page on your company's website as well as two of its primary competitor's websites and download the three form 10Ks for the respective firms.
Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms' marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report (250-750-words) to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.

Part II: Perceptual Map
Develop a perceptual map for the company by doing the following:

Step 1: Refer to the information on Perceptual Maps in Chapter 7 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases. Follow Steps 1-5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your team's company.
Step 2: Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.
Step 3: In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm's strategy choices.

Part III: Diagramming Existing and Proposed Organizational Chart

Step 1: Refer to Chapter 7 in Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn about effective organizational charts.
Step 2: Develop an existing organizational chart for your CLC group's selected firm. As described in the chapter, use numbers in your chart. Always number executive positions, as shown in the textbook to reveal reporting relationships.
Step 3: Develop a new and improved organizational chart for the firm. You may want to change the list given by adding and deleting positions as you deem necessary as well as changing certain titles. Follow the chapter guidelines and do's and don'ts in devising organizational charts to assist you.
Step 4: Write a overview (250-500 words) to detail the specific changes, associated costs, and recommendations you made.