Develop a price line strategy for each of the firms

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Discuss product line pricing. Product line pricing maximizes profits for an entire product line. When setting product line prices, marketing managers determine what type of relationship exists among the products in the line: complementary, substitute, or neutral. Managers also consider joint (shared) costs among products in the same line.

1. Develop a price line strategy for each of these firms:

a. a college bookstore

b. a restaurant

c. a video rental firm.

Reference no: EM131267385

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