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Question: This problem is contingent on successful completion of preceding Problem 24.1. Based on the house of quality developed in Problem, develop the second matrix in QED, in which the product technical requirements would be the inputs to the second matrix, and the output would be the component characteristics. If the product consists of a large number of components, consider only several of the most important. This project lends itself to a team activity.
Problem: Consider some existing product with which you arc familiar. If you work for a manufacturing company, consider a product that is manufactured by your company. Develop the house of quality (the first matrix) in QED for a possible new product that would be competitive with the existing product. Specifically, develop a list of customer requirements as the inputs to the first matrix and then identity the technical requirements of a new product that would satisfy the customer requirements. This project lends itself to a team activity.
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Select a product and brand that you use frequently and list the benefits you receive from using it. - Compare the two lists and identify the implications for using benefit segmentation to market the two brands.
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