Reference no: EM133536080

Question:Being customer-centric is more than just having good policies in place, and a company's culture and values are the main driver of customer service. For this assignment, analyze the intersection of company culture and customer culture.

Recognize that the consumer market in the United States is a conglomeration of many cultures, and marketing personnel must understand and adapt to those cultures in order to market and sell effectively. And, there's no better place to start than within the marketing organization!

Considering what we are learning about culture and its effect on consumer behavior, how could you as a marketing manager combine the cultural values of your customers with your own company's culture and values?

Select at least two of the five methods listed below and describe how you would improve your company's culture through understanding the cultural values that drive the consumer behavior of your target customers. If you want to write using product examples, you may use any products that are in market today or any imaginary products that could be in market sometime in the future. Be as specific as possible with the example(s) in each response.

Reward your people for embracing a multi-cultural environment.
Become a mystery shopper to test your staff's behavior.
Establish internal customers and build relationships with those stakeholders.
Define and reward good service that not only accommodates but also celebrates culture.
Develop a great team spirit that mirrors the multi-cultural environment in which we live.