Reference no: EM133756299

Question: Once you have chosen your product, do the research needed on all the topics delineated below, (define references at the end of your paper). You will be required to develop a 2 - 4 page document that includes the following sections:
Brand description
Brand positioning statement (use template format)
The primary target audience and segments if applicable
Features (functional) of the brand
Benefits (emotional) of the brand
Objective of video advertising
Create an overall creative concept/theme - state the concept. This is for a :30 video advertisement
Create a story of a person, family, group, work place, etc.(you decide situation) and develop a complete visual storyboard as per the template presented that tells the story of the product through a situation you create, identifies the people interacting, defines the use of the product within the story, offers an emotional connection for the viewer to the product and persuades or motivates viewer to consider buying the product.
Develop Headline for this ad
Use storyboard template with boxes for each part of story
Each box includes:

1. visual in your storyboard through sketches, photos, illustrations or AI. You can use existing images, photos or your own sketches or AI App such as Canva, Bing Image, Chat GPT or another resource. Be sure to identify in References.
Under each visual box include:
camera or action directions
narration or dialogue of the characters (summary is not accepted for this assignment. Dialogue required.
Notation of any background sound or music
Tell a story that is informative, persuasive, emotional, or unique that engages viewers with the product and interests them and potentially has them click, search or buy.