Determine the private brand strategy the company

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Reference no: EM133450998

Question: Following the project situation described in group assignment 1, Procter and Gamble (P&G) Ltd has asked you to develop a project team to assist you managing the project. You were also informed that 2 external contractors are involved in developing the watch enclosure (Norway-based) and packaging. In the meantime, the major shareholder of P&G Ltd was very interested in particular in this project and pledged more support to successfully completion. However, the monitoring watch must obtain FDA approval before providing it to the MedicAid administration, which is independent from the government final approval. The top-management has also asked for a quarterly EVA.

What does the EVA provide to the top management

Branding Strategies

a. Debate the mix of national brands and private label brands sold by the company.

b. Determine if the company should expand or contract the number of private label brands available. Justify your decision.

c. Determine the private brand strategy the company is following. Make a recommendation on whether to continue with this strategy or change to another private brand strategy. Provide an example and justify the recommendation.

Reference no: EM133450998

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