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Describe which motivation being targeted in the ad

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Reference no: EM131145598

Motivations In Advertising

Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.

 Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following:

  • Summarize the commercial (include a link to it).
  • Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.
  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.

Reference no: EM131145598

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