Describe the process of creating an advertisement

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Question: Describe the process of creating an advertisement. An advertisement evolves from pinpointing goals, such as educating consumers, enhancing brand loyalty, or improving aproduct's image. From those goals, marketers move to the next stages: creating a plan, developing a message, developing and preparing the ad, and selecting the appropriate medium (or media). Advertisements often appeal to consumers' emotions, such as fear or humor.

Reference no: EM131459705

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