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To prepare for this assignment, read this week's required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:
Executive Summary
Introduction
Market Analysis
Environmental Analyses
Marketing Mix
Plan Evaluation
Conclusion
Operation management responsibilities can be both strategic and tactical
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The project start-up phase is complete, and your now ready to finalize the operational plan. Below are six steps that are often part of the finalization procedure. Place them in the appropriate order.
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