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One of the most successful social media marketing campaigns was for Old Spice. Procter & Gamble enlisted former NFL wide receiver Isaiah Mustafa to star in a number of videos pointing out to women that their men could be as fantastic as he is if only they wore Old Spice aftershave. Review the following articles, watch the videos embedded in the articles, and answer the listed questions.
? Describe the campaign and identify the goal of the campaign.
? How was this campaign different from anything done in the past?
? Did you like the videos? Why or why not?
? Would you buy Old Spice products? Why or why not?
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May a corporation charge wholly-owned or partially-owned subsidiaries "market-based" fees for legal services rendered by the corporate legal staff? If not, may a corporation initially charge its subsidiaries "market-based" fees for legal services if ..
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