Reference no: EM133767863
Business Description
Describe the businessyou are designing the plan for. Includethe mission statement, vision statement, product line description, and business information (such as the size of the business).
Environmental Analysis
Analyze the forces that affect the businessand marketing efforts.
Competitive Forces
Analyze the business'skey competitors. You may choose to use a BCG matrix or attribute checklist to compare your selected businessagainst its competitors. Describe any strategic moves the competition has recently made. Estimatethe business'smarket share. Identify key competitive advantages against your selected business'scompetitors.
Economic Forces
Analyze the economic environment in the areas affecting your selected business. Consider differences within their industry and the economic impact on suppliers.
Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in acounty that would affect your selected business.
Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your selected business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.
Technological Forces
Analyze whether your selectedbusinesswill be affected by emerging technologies or trends in hardware and software industries.
Social Forces
Analyze social trends and how they may affect your selected business. Considerations may include if the business will be affected by demographic trends or a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.
Current Target Markets
Define the business'scurrent target markets. Describe the demographic, geographic region, psychographics, and product usage of these targets.
Current Marketing Tactics
Review their current marketing tactics. Summarizehow people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your selected business is a start-up, describetheir competitors' current marketing.
SWOT Analysis
Assess your selected business's strengths, weaknesses, opportunities, and threats.Then, evaluate how to address these in your marketing plan.
Strengths
Assess your selected business'scompetitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.
Weaknesses
Assess what limits the selected businessmay have in its current marketing strategy. Consider if the business has a weakness that needs to be addressed through public relations or marketing.
|
Develop a 3-year strategic it plan
: Develop a 3-year strategic IT plan, evaluating the proposed growth plans, key business milestones, dependencies, and the supporting technology that will be need
|
|
Take a position on a topic choose
: Take a position on a topic choose from the list below). Your job is to provide facts, evidence, statistics, and examples to support your position
|
|
What did you think of the equation link with action and goal
: What did you think of the equation link with Action and goal setting and success in the previous page? Do you take action enough on personal goals?
|
|
Examine the balance between maintaining a witnesss safety
: Examine the balance between maintaining a witness's safety in a gang case and the Constitutional right of the accused to confront witnesses.
|
|
Describe the businessyou are designing the plan
: Describe the businessyou are designing the plan for. Includethe mission statement, vision statement, product line description, and business information
|
|
What steps can countries take to reduce risk of contaminated
: What steps can countries take to reduce the risk of contaminated or unsafe food products from crossing borders and potentially causing international incident?
|
|
Create a financial purchase order listing all attributes
: To distribute merchandise by unit to each store cluster. To create a financial purchase order listing all attributes of the merchandise purchased
|
|
Discuss pros and cons of domestic and global services
: Discuss pros and cons of domestic and global services procurement. (Research required) Developing Supplier Relationships
|
|
Developing the implementation strategy
: Evaluating the best systems, and developing the implementation strategy with buy-in from all the stakeholders
|