Describe kurt lewins proposition

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Question: 1. Why is the study of consumer behavior important to marketers? If marketers can understand the behavior of consumers, they can offer the right products to consumers who want them.

2. Describe Kurt Lewin's proposition. Kurt Lewin proposed that behavior (B) is the function (f) of the interactions of personal influences (P) and pressures exerted by outside environmental forces (E). This research sheds light on how consumers make purchase decisions.

Reference no: EM131458546

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