Describe five criteria for segment effectiveness as covered

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Reference no: EM131893154

Problem

As a Kaplan student, you are part of a specific target market. Marketers have segmented you into a specific targeted group and have a marketing mix that is used just for your group. Thinking of this role that you play as a Kaplan student:

Describe the five criteria for segment effectiveness as covered on page 138 of your text and how this applies to you as a target market at Kaplan.

Discuss your age structure as defined on pages 127-133 and how this impacts your segmentation as a Kaplan student.

Reference no: EM131893154

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