Reference no: EM132383683
Distribution Strategy Assignment
In this assignment, you will complete another key section of your marketing plan:
Write a 1 page recommendation for the distribution ("place") strategy necessary to successfully market your health care product or service. Comment on where, when and how customers prefer to access your product or service, and how that influenced your distribution channel strategy. If you wish, you may include a simple diagram of the distribution channel.
Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to distribution strategy. For example, describe the level of intensity of distribution, the types of relationships within your distribution channel, and the correct titles (retailer, wholesaler, agent/broker, etc.) of the various intermediaries in the channel.
Mobile Dental ServicesAssignment (Case Study)
Refer to the Case Study: Mobile Dental Services in Chapter 15 of your text.
Prepare a 1-2 page(on a separate document) body double-spaced paper, utilizing critical thinking skills to address the threecase study discussion questions at the end of the case study in your paper. Please separate thethree question areas you are covering in your case analysis paper.
In addition to covering the three case questions, you will need to address two more questions in your paper:
1. Briefly describeanother health care institution community outreach project that you found through research or are familiar with.
2. What skills are necessary for leaders in competing organizations to be able to work together and share resources to benefit the health of the community?
You need to demonstrate research with at least one scholarly resource from the library to support your second case question answer on how leadership can sustain community partnerships. One more credible research source other than text (could be a credible source from the Internet) is needed to support one other point in your case analysis.
Please keep in mind that no more than 20% of the material in the paper should be from outside resources. It is a good practice to share the resource point and then explain in several more sentences that are your original thoughts why this information is relevant and how it can be applied.
Pricing Strategy Assignment
In this assignment, you will complete another key section of your marketing plan:
Write a 1 page recommendation for the pricing strategy necessary to successfully market your health care product or service. Be sure to include an estimate of the costs associated with the product or service, and the profits that are expected with the recommended pricing.
You will need to make some "educated estimates" to complete this assignment; please follow a format like this to demonstrate that your recommended pricing will result in profits:
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New Product
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Per Unit
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20,000 units
(1st year sales forecast)
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|
Suggested retail price
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$100.00
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$2,000,000
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|
Cost to retailer **
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$50.00
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$1,000,000
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Retailer margin
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$50.00
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$1,000,000
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|
Cost of Goods Sold
|
|
|
|
Components/raw materials
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$10.00
|
$200,000
|
|
Labor
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$10.00
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$200,000
|
|
Overhead
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$5.00
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$100,000
|
|
Marketing costs
|
$7.00
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$140,000
|
|
Manufacturer profit
|
$18.00
|
$360,000
|
|
** "Cost to retailer" is the same as Manufacturer's sales revenue
|
|
New Service
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Per Day
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200 days per year
(1st year sales forecast)
|
|
Service Charges**
|
$250.00
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$500,000
|
|
Cost of Goods Sold
|
|
|
|
Labor
|
$100.00
|
$200,000
|
|
Materials
|
$20.00
|
$40,000
|
|
Overhead
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$30.00
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$60,000
|
|
Marketing costs
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$10.00
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$20,000
|
|
Service provider profit
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$90.00
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$180,000
|
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** Service Charge is the expected sales revenue from the new service
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As a starting point to estimating costs, visit Bplans and search for a sample plan in a similar line of business to the one you are proposing. Look for the "Pro Forma Profit and Loss" chart within the Financial Plan section of the business plan, and make note of the expected costs in relation to forecasted sales. You can also do an Internet search for "income statement - (insert your product or service here)" and review the samples that you find.
Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to pricing strategy. For example, it would be appropriate to identify whether you have chosen a penetration, skimming, or followership price strategy, and why you believe that strategy is appropriate.
Attachment:- Assignments.zip