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Question :Define the concept of a ‘servicescape’ or physical evidence. Discuss one example of a servicescape that you are familiar with. What consumer perceptions of the brand does the servicescape help to create and how?
Tips:
In Google scholar search “servicescape” for some perspectives on how it impacts upon perceived quality.
You are required to answer in paragraph form. Information from the Academic journal article(s)( You must find Three journals to support your answer) should be used to support your solution and you must correctly reference the article both in-text as an in-text citation using the Harvard author date method, as well as at the end of your solution by including a full reference to the article. It must have to be academic journals. Your focus should be primarily on the marketing theory you are asked to discuss. The application of a practical example should be a secondary consideration. Proper definition should be included from relevant book and
Assignment should be completed in one single A4 page (strict page limit), size 11 times new roman font, single line spacing.
Word limit 500-600
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Goal: Conduct/construct an experiential evaluation/assessment of the business model of your organization (or one with which you are closely familiar) using the business model canvas and related text.
Academy of Management Journal, Published by Academy of Management, www.aom.pace.edu/amj/ (ISSN 0001-4273) Semester 2, 2013. Assessment Task 1: Case study (Worth 20%).
"Intellectual Property Rights Protection regimes, such as patents and copyright, unfairly discriminate against small firms in Australia and those in less developed and emerging markets."
Discuss your Company Of Expertise
Your manager informs you that you have been promoted to a new position at one of the U.S. firm's foreign branches. She cautions you that based on some bad experiences she has had when she worked overseas,
Case Study Rubric
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