Define special event, Define special event. How likely is

Define special event

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Reference no: EM133974319

Question

Imagine you are the PR director for Pepsi. You've just received a phone call saying that Sofia Vergara, the spokesperson for your product, has been arrested for drunk driving. Before composing your response, read the paragraph labeling instructions below.

Define special event. How likely is it that your response to this crisis would be to hold a special event as soon as possible after hearing this news? Why or why not?

Briefly define pseudo-event as presented by Campbell. How likely is it that your response to this crisis would be to hold a pseudo-event as soon as possible after hearing this news? Why or why not?

Briefly define press release and PSA as presented by Campbell. Which of these two would you/Pepsi be least likely to use in the first few days after hearing this news? Explain why you chose that form of communication as least likely to use.

Reference no: EM133974319

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