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De-emphasizing regular and special transaction accounts

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Reference no: EM131721671

Question: First State Bank of Pine is considering a change of marketing strategy in an effort to lower its cost of funding and to maximize profitability. The new strategy calls for aggressive advertising of new commercial transaction accounts and interest-bearing household checking accounts and for de-emphasizing regular and special transaction accounts. What are the possible advantages and possible weaknesses of this new marketing strategy?

Reference no: EM131721671

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