De-emphasize bad news

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Reference no: EM133284536

1. Why the following sentence does not represent an audience focus?

Our product guarantee becomes effective after we receive full payment.

Rearrange the sentence above to make it audience focus.

2. Which of the following sentences is most effective in de-emphasizing the bad news?

a. Although cash refunds are not offered, you can exchange resalable merchandise.

b. Although you can exchange returned merchandise, cash refunds are not available.

c. Because we only exchange merchandise, it is impossible for you to receive a cash refund.

d. Because of our exchange policy, you may not receive a cash refund.

3. List other techniques and words can be used to de-emphasize bad news.

4. Review other team mates replies and provide some insights.

Reference no: EM133284536

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