Reference no: EM134043917 , Length: Word Count:500
Strategic Management, Stakeholder Meeting Simulation and White Paper Preliminary
Learning Outcome 1: Critically evaluate different strategy formulation processes utilised by organisations and evaluate their relevance to particular organisational contexts
Learning Outcome 2: Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes
Assessment Task
This is an individual assessment with a component of the work to be conducted in stakeholder teams allocated by the lecturer.
In your stakeholder team, you are required to:
Meet, discuss and agree on three strategy options
Apply strategy concepts in your stakeholder meeting discussions to identify options.
Produce a teamwork log
Individually, you are required to produce a white paper:
Nominate the preferred strategy option and apply a strategy framework/s
Discuss the implications specifically relating to your part of the business
Include the team log in your paper's appendix
Please refer to the Task Instructions for details on how to complete this task.
Context
The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultural and ethical contexts. Stakeholder meetings are a critical element in strategic management. This assessment task provides experience and immersive understanding of the complex interactions involved in the development of strategic choices, and the need to take an integrative approach to problem solving.
Instructions
You are required to perform a simulated stakeholder meeting to discuss the scenario below. Students will be assigned a role to play in the simulated stakeholder meeting. Roles will be assigned to ensure each team has one of each of the stakeholders.
To do this assessment, it is necessary for you to know the responsibilities and interests of the stakeholder that you are assigned to be. To assist you with this knowledge, each stakeholder's general scope of responsibilities is described below. It is suggested that you take some time to research more about each stakeholder's responsibilities so that you can contribute effectively to the meetings and write your white paper.
The white paper is to be completed individually by each member of the team reflecting the impact of the proposed strategy on their particular part of the business and should be completed to the professional standard that would be required if the scenario were real.
Please Note: You will be placed in your stakeholder team by your facilitator and are expected to conduct at least one (1) stakeholders meeting per week. Times and location are to be arranged by the team.
The submission must be in Word document format.
Stakeholders description and interests
General Manager (GM) of the company
The GM has the final accountability to the CEO. The GM takes responsibility of the of the company's successes and failures of the company. The GM brings together the different functions in the company (HR, Finance, Operations, etc.) and the interests of all the stakeholders. A key issue for the GM is to maximise shareholder value and the long-term sustainability of the company.
General Manager of key supplier
Obviously, the GM of the supplier has the same responsibilities in his company as the GM of the case company below. The supplier is in the business of supplying goods and services which the case company requires. The successes and failures of the supplier company are linked to the successes and failures of the case company.
Union official
General responsibility of the Union official is to represent the interest of workers. It also includes conflict resolution between the employer and the workers and bargaining of behalf of workers. It goes without saying that the workers would want the company to be financially sustainable while they receive appropriate remuneration.
Operations manager (OM)
The general responsibilities of the OM are to ensure that productions of goods and services is running efficiently. Therefore, the role includes both planning and implementing production/manufacturing schedules including material and energy inputs among other things. The OM understands the feasibility of attaining certain production levels and quality of products/services. This relates closely to Operations Management.
Senior finance manager (SFM)
The general responsibilities of the finance manager are to ensure that the company is financially sound. Therefore, the finance manager plans the long and short-term allocation of resources as well as produce financial reports. For example, the SFM would be interested in issues such as risk, capital availability, likely timing and amount of returns, etc. These responsibilities are closely associated with Financial Management.
Skuta Pty Ltd Scenario
The scenario provides you with a brief overview of a hypothetical company, ‘Skuta' and a contemporary scenario. Be aware that the scenario may not cover every detail that you will need to address in the White Paper, in which case, you will need to conduct additional research, including further research into the industry concerned.
[Skuta Pty Ltd is a privately-owned manufacturer of compact, high-quality electric scooters (e-scooters) based in Sunbury, Victoria. Founded in 2018 it has enjoyed continuous year-on-year growth until the last financial year. Skuta has a track record of innovation, and technology that provides excellent value for money commuting in a compact foldable design able to operate with rechargeable batteries for extended periods of time. The flagship ‘Skuta-way" models are marketed on the basis of their extreme ruggedness, low maintenance cost, and reliability.
Features include front and rear LED safety lights, disc brakes, LCD display and rechargeable 56 volt lithium-ion battery. Much of the technology used in the product has been patented by Skuta and is not currently available to other manufacturers.
The Skuta management team recognises that e-scooters are still being trialled in some states in Australia but believe that some states will legalise privately-owned e-scooters soon. The future of e-scooters in Australia is uncertain, so Skuta's CEO has requested the executive team meet independently to develop a strategy to guide the company over the next five years.
Deliverables
The stakeholder meeting will discuss and agree on three strategy options for Skuta. In doing so, the Stakeholder meeting may consider strategy options that exist in adjacent markets or with related but different products or technologies. Remember to apply strategy concepts in your stakeholder meeting discussions to identify strategy options.
The deliverables required of each student are to produce a white paper covering the following:
Nominate the preferred strategy option and apply a strategy framework(s) to analyse and justify why you believe it is the best strategy option for the company; and
Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues.
Students are to address the assessment task from the perspective of their own functional area of responsibility. Integrate theory in your white paper.
Suggested format
Your 500 word, individual, Preliminary Outline of your White paper should be structured as follows:
Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed. Be very brief.
Aim - State in a single sentence what this report is seeking toachieve.
Discussion - Cover the key deliverables of the assessment described above.
Remember, you are providing an outline only. Adhere to the word limit and be thoughtful in your response. The first attempt at an outline is rarely comprehensive or correct. Please recognise that this will likely need to be revised through several iterations to arrive at an outline that is of impact.
Referencing
It is essential that you use appropriate APA style.