Reference no: EM132908701
Strategic Direction
Assignment Introduction
a) Background
This section sets the context for the report and provides the (brief) background information required for the reader to understand the report.
NOTE: Detailed company background should not be included here. It is best discussed in the body of the report
b) Aims/Objectives
This tells the reader what the aims/objectives of the report are. It indicates what key questions the report is trying to answer and what it is trying to achieve. Why was it written?
c) Scope
Tell the reader exactly what areas/ideas are covered in the report. This also helps to explain how the report is organized. Look at your plan and consider your headings and sub-headings.
Task 1 - 1000 words
1.1: Critically analyse the current strategic aims and objectives of your chosen scenario / organisation, you may wish to consider the fuller hierarchy of objectives, within your critical analysis, enable greater detection of misalignment. Use techniques and modelling to underpin your critical analysis, where feasible. (300 words)
1.2: Decompose your organisational strategy into logical component parts, it is likely that each functional area will have their own customized strategies and tactics; it is within this sphere that misalignment often occurs. Not all component parts of the strategy will have the same value or level of risk; this may be considered in your analysis. (450 words)
1.3: Critically conduct an environmental scan focused on environmental factors in the short and medium term, short being up to one year, longer term being up to three years. (250 words)
Assessment Criteria
1.1: Critically analyse the existing strategic aims and objectives of the organisation.
1.2: Undertake a critical evaluation of the components of current organisational strategy.
1.3: Critically analyse the factors affecting the strategic aims of organisational strategy over the short and medium term.
Task 2 - 900 words
2.1: Conduct an audit customised for the purpose of signposting the activities within the processes of working towards existing strategic aims and objectives. Embed diagnostic tools from across the business domain to add validity and confident in the auditing activity. (350 words)
2.2: Identify ten stakeholders connected with the organisation and evaluate their expectations. Undertake stakeholder mapping to analyse the power and influence they have upon the organisational strategy. Strategic Stakeholder Tooling is recommended for this task. (200 words)
2.3: Evolve a strategic positioning map or tool(s) to enable critical analysis of the business processes and activities towards the achievement of the current strategic posit. (350 words)
Assessment Criteria
2.1: Apply a range of diagnostic and analytical tools to audit and assess progress towards existing strategic aims and objectives.
2.2: Take responsibility for and critically assess the expectations of all stakeholders and their influence upon future organisational strategy.
2.3: Critically analyse, interpret and produce an evaluation of the existing organisational strategic position and progress towards achieving the existing strategy. Use at least three recognised strategic tools.
Task 3 - 600 words
3.1: Deploy strategic options tools to support the critical evaluation of your identified range of strategic options in the short and medium term. Conduct critical analysis of the value of your chosen tools, together with suitable criteria for the selection of use of such tools. Supporting factors may be such factors as profit, core competencies, quality, competitive factors and business processes. (350 words)
3.2: Determine and justify the evolved strategic option(s) and assess its suitability in contributing to meeting any revised strategic posit. (250 words)
Assessment Criteria
3.1: Critically evaluate and develop a range of alternative strategic options to meet organisational strategic aims, direction and objectives in the short and medium term.
3.2: Determine and justify the existing strategic option that can meet the revised strategic position.
Assignment Conclusion
i) Stating the aim/ context of the assignment again
ii) Followed by a very brief summary of the main points
iii) Final comments often considering the future (for e.g.: what can be done to improve the implementation of a strategy in the future)
Attachment:- Strategic Direction.rar