Reference no: EM133916299
Assignment:
Adherence to directions and details in project phases:
Phase 1 - Choose a persuasive communication subject (e.g. PR project for a political candidate, an advertisement for a product, a jury selection for a specific type of criminal case, etc.). 4-6 quality slides (quality means careful visual, verbal, and in some cases aural, appeal have been given to maximize the effectiveness of the slide; a few words on a plain blue background is not what is required for this assignment).
Phase 2 - Interview a professional in the persuasive communication subject field (e.g. PR consultant, advertising executive, jury consultant, etc.) about how they analyze audiences for maximum influence. 4-6 quality slides.
Phase 3 - Create a target audience analysis profile for your persuasive communication project. 4-6 quality slides.
Phase 4 - Explain the persuasive strategies you could implement in your persuasive communication project. Be sure to integrate textbook terminology and ideas. 4-6 quality slides.
Phase 5 - Describe in detail or create the actual persuasive communication project (e.g. the specific ad or series of ads; the outline of the PR campaign; etc.). 4-6 quality slides or the equivalent depending on the project.
2. Content
- Insightful
- Detailed
- Sufficient
- Relevant
- Reliable
3. Organization
- Coherent
- Logical development
4. Presentation Appeal/Creativeness
- Attention-getting function
- Personal flare
5. Mechanics
- Spelling
- Punctuation
- Grammar
- APA format style