Critical Elements ? Rationale: Lay out the rationale for the case selection and fit for the new product or service. ? Problem or Opportunity: Identify the problem or opportunity the new product or service will address. ? Company: Explain how the new product or service fits with the company culture and competitive marketplace. ? Approach: Identify, at a high level, the framework for developing the new product or service. Include any quality tools or techniques that you might incorporate. ? Methodology and Planning: Define the methodology you think fits best for the particular product or service development within this given organization. Begin the high-level planning with a project Gantt chart, leveraging tools such as Microsoft Project. I highly recommend you use Microsoft Project for this final course project. If you do not have MS Project, there are some tools that are free that are comparable in functionality.

Critical Elements Proficient (100%) Main Elements Includes most of the main elements Critical Thinking Provides logical conclusions and defends with examples Rationale Provides rationale for the case selection and fit for the new product or service Problem or Opportunity Identifies the problem or opportunity the new product or service will address Company Explains how the new product or service fits with the company culture and competitive marketplace Approach Identifies, at a high level, the framework for developing the new product or service Methodology Defines the methodology for the particular product or service development Project Planning Develops the project Gantt chart, leveraging tools such as Microsoft Project Articulation of Response Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Value 15 15 10 10 10 10 10 10 10 100%

Guidelines for Submission: Your brief must contain all of the elements listed above. It should be 3–5 pages in length (excluding the title page and references), using 12-point Times New Roman font with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but this detailed supporting documentation should be provided in appendices. Your paper should follow APA guidelines. You must include at least three scholarly sources. Cite your sources within the text of your paper and then include those sources on a reference page.