Create a perceptual map for the product

Assignment Help Project Management

Reference no: EM131266614

Now pick a product category, like automobiles, athletic shoes, beverages, or health and beauty products. Then think about which products in that category would appeal to each of the clusters generated by your ZIP code search.

For example, a car that appeals to a cluster titled "Young Bohemians" may not be the car of choice for the cluster "Pools and Patios." If your search generated only one cluster type, you may wish to enter other ZIP codes for your area of town or for your region.

• Create a perceptual map for the product you chose. Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.

Reference no: EM131266614

Questions Cloud

Explain how and why firms implement positioning strategies : Explain how and why firms implement positioning strategies and how product differentiation plays a role.- Identify at least three different brands.

Lease involving plant asset with remaining useful life : On 1/1/14 two firms sign a 6-year lease involving a plant asset with a remaining useful life of 10 years on this date. The fair value of the asset is $700,000. The interest rate implicit in the lease is 10% and the annual lease payments of $120,000 a..

The interest rate implicit in the lease : A lease of a plant asset was signed on January 1 several years ago and was appropriately capitalized by both parties. At 12/31 of the current year, At the same date, the lessor reports a $460,000 gross lease receivable balance, and a $60,000 unearned..

Effect of the legislations on organizations : 1. Describe the effect of the following legislations on organizations: Title VII of 1964 Civil Rights Act and the Americans with Disabilities Act of 1990.

Create a perceptual map for the product : Create a perceptual map for the product you chose. - Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.

Create a seven-page critical analysis of a body of knowledge : The task is to create a seven-page critical analysis (excluding the title and reference pages)of a body of knowledge (BOK) attached. The analysis should use the BOK and approximately seven full-text peer reviewed journal articles from ProQuest, BE..

Ethical culture within the organization : 1. Explain exactly what it means to maintain an ethical culture within the organization. 2. Analyze the role that culture plays in global business ethics.

Why the economy might have vertical lm curve : Why the economy might have vertical (steep) LM curve? What would be the consequence if there is Government stimulus package? Use the Money market diagram and IS-LM to explain

Calibration service are all separate performance obligations : On July 15, 2016, Ortiz & Co. signed a contract to provide EverFresh Bakery with an ingredient-weighing system for a price of $85,200. The system included finely tuned scales that fit into EverFresh’s automated assembly line and a one-year contract t..

User Account

All Pages