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Consumer perception of brands gasoline companies bp

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Reference no: EM131198117 , Length: 1350 Words

Write a report on "Consumer Perception of brands gasoline companies BP, Exxon Mobil, RaceTrac and Quick Trip "
Multi brands are the marketing strategy being adopted by most of the marketers today, so as to satisfy consumer needs without leaving any scope for competitors. The firm positions multiple brands so as to strengthen its position in the market. The multi-brand strategy helps a firm to obtain greater shelf space, to offer multiple variants to satisfy consumer needs and to increase market share (Campher, 2014). This paper provides the multi-brand analysis gasoline companies BP, Exxon Mobil ,RaceTrac and Quick Trip. This paper discusses the brand positioning of these brands and their various product offerings. This paper also provides the detailed analysis of  the relationship between the perceived quality and price of these brands.
Words Limit: 1200-1500
References: Required

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Thus it can be concluded that marketers offer multiple brands so as to cater to the target market and they do not want to leave a room for their competitors. In the gasoline market to the companies follow multi brand strategy and compete on the basis of quality, service, and value added services.

Reference no: EM131198117

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