Comparison and evaluation on the definitions of marketing

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Reference no: EM131448986 , Length: word count:700

Literature Review

Read literature on the topic of marketing and provide a critical summary, comparison and evaluation on the definitions of marketing.

EAP 1 students need to review 4 sources and EAP 2 students need to evaluate 6 sources.

A literature review is always in the style of an essay with an introduction, body and conclusion. Provide a list of references using Harvard Style Referencing.

Word limit: 500 words/700 words.  

Textbook -

ALL MARKETERS ARE LIARS THE POWER OF TELLING AUTHENTIC STORIES IN A LOW-TRUST WORLD by Seth Godin

Principle of Marketing by Kotler and Armstrong

Reference no: EM131448986

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len1448986

4/3/2017 2:46:15 AM

Australian student, Shared two files, we have to include them and find 4 more sources. The in-text citation and references are must 700 words. A literature review is always in the style of an essay with an introduction, body and conclusion. Provide a list of references using Harvard Style Referencing.

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